Kazakhstan is a unique region in the world because of its history, geographical position, and size. Being the world’s 9th largest country and located in the centre of Eurasia, it is also the largest landlocked country in the world. These factors have resulted in the country's particular climate and nature, which seem to absorb the brightest examples of the landscape of both continents. In addition, the complicated history of the Kazakh people and the constant interaction of nomadic lifestyle with settled people in South Kazakhstani ancient cities have led to Kazakhstan's unique and authentic culture.
These peculiarities have created an opportunity to develop diverse offers in Kazakhstan's travel and tourism industry, to include authentic cultural tourism; nature-based activities, including ecotourism and birdwatching in national parks and protected areas; skiing or trekking in the mountains; water sports, sunbathing, and swimming in the many lakes and rivers of Kazakhstan; and many others.